Compelling general merchandise & clothing

Gok for TU

Compelling general merchandise & clothing

Offering customers high-street quality at supermarket prices is key to our success. Sales are increasing at over twice the rate of food, with a strong performance in cookware, kitchen electricals and clothing.

Recent achievements

  • Annual sales in general merchandise (excluding fashion) is over £1 billion and continues to grow, making us the sixth largest retailer of homeware by value and taking us to record levels of market share
  • The re-launch of our Tu clothing brand this autumn represented the single biggest investment in our clothing business since 2004. Our Tu brand is the seventh largest in the UK market by volume, and has risen to eleventh place by value
  • Tu is the sixth largest UK retailer of childrenswear by volume and we retained fourth position by volume in the schoolwear market. Our Back-to-School event in the summer was the most successful ever
  • Our general merchandise ranges such as cookware and kitchen electrical ranges, complement our food offer and have delivered double-digit growth this year
  • Our Cook’s Collection cast iron range is now bigger than the UK’s market-leading brand by volume
  • We have outperformed the market by volume in all our entertainment categories – games, books, DVDs and CDs – enjoying particular success with PS4 and Xbox One consoles, own-brand cookery and children’s books

20x20 Sustainability plan

Guided by our values, we've set ourselves 20 challenging sustainability targets to reach by 2020.

20x20 2013 update