Chief executive's review
12.15pm, Active kids, Fleetdown Junion School, Dartford


12.15am, Active kids, Fleetdown Junior School, Dartford

In February we launched 'Active Kids' for the second consecutive year. This provides schools with activity equipment and experiences in return for vouchers earned in store.

Last year the scheme attracted 80 per cent of all UK primary and secondary schools, and we donated equipment worth more than £17 million. On average, each school received around £700 of rewards, a substantial contribution given that the annual primary school budget for such equipment is estimated at around £200.

Over 30,000 schools and nurseries have registered to take part in 'Active Kids' in 2006. Around 95 per cent of our customers are aware of the scheme and believe it is providing a valuable contribution for the local community.