Ally Dingwall: Our basics smoked salmon

By Ethical and Sustainable Sourcing Team on 31 January 2014

Basics Smoked Salmon

Two weeks into the launch of our basics campaign – which is about helping our customers rebalance their budget without compromising on provenance and quality – we turn our focus to Sainsbury’s basics smoked salmon trimmings.

Fronted by its own 30sec TV advert you might wonder what is so great about this product, well, our basics smoked salmon trimmings is responsibly sourced fish at a reasonable price.

We’re proud that our basics smoked salmon trimmings come from Scottish farms where the fish have room to swim around and thrive in a healthy environment.  But rather than just take our word for it, our basics smoked salmon trimmings are from farms which are approved by Freedom Food. Our loch based Scottish salmon farms have been inspected to the RSPCA’s strict animal welfare standards so we can be sure our salmon have been reared in line with industry leading criteria which ensure best practice and management throughout the entire life of the salmon delivering outstanding quality for our customers.

We’re committed to providing our customers with products that are responsibly sourced at a reasonable price. This is the same across our range of basics products. So at the start of the New Year try one of our Smoked Salmon Trimmings recipes such as Salmon and Scrambled Eggs to see what value tastes like.

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1 comment for “There’s nothing fishy about our basics smoked salmon”

  • Eric16 April 2014 at 09:59:25

    Love it! We buy some almost every time we shop - and that's at least once a month.


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