Judith Batchelar: Fair’s fair

By Judith Batchelar on 29 September 2014

Fairtrade Tea Debate

Fairtrade Foundation kicks off their ‘Great British Fairness Debate’ today to celebrate 20 years of Fairtrade. So, over the next couple of weeks they want to highlight that when people make a conscious effort to buy Fairtrade products, like coffee, it empowers the coffee bean farmers to get a fair price for what they grow.

As the World’s largest retailer of Fairtrade products, we have a wide range of Fairtrade products – from basics tea through to Taste the Difference chocolate – all help towards making a positive impact to workers and their communities in developing countries.

One of our most popular Fairtrade products is bananas; we sell a whopping 650 million a year! At Sainsbury’s we’re proud that 100% of our bananas have been Fairtrade since 2007. As our customers tuck into a delicious piece of fruit, they know it’s not just good for them but also for the people growing those bananas.

If you want to see how fair you are in your day-to-day life you can take the Fairtrade fairness test and join in the Fairtrade fairness debate using the hashtag #befair.

For more information on the Fairtrade #befair debate and campaign please visit their website www.fairtrade.org.uk/befair.

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About the author

  • Judith BatchelarI am responsible for all our own brand products and help make Fairtrade part of the nation's everyday shopping habits.