We know that there's a wide range of issues that our customers care about. Last year we released our Closer to Customers report, insight into what matters most to our customers when it comes to Corporate Responsibility. Our findings showed that food waste was the number one area.
That's why we've created a new commitment in our Sustainability Plan that focuses on helping our customers reduce their food waste. To make this happen, we've launched Waste less, Save more, a £10 million investment to help reduce household food waste. In addition to the work we're doing in our innovation test-bed town of Swadlincote, South Derbyshire, we're also working to help our customers across the UK waste less food.
This week you'll start to see our latest brand walls going up in store. These walls have top tips for extending the life of commonly wasted foods including potatoes, carrots, cheese and salad. These top tips are also available to view as videos on our Youtube channel.
Potatoes are one of the most wasted food items in the UK with 5,800,000 being thrown away. If you store your potatoes correctly, in a cool, dark place such as a cupboard - not the fridge - they will last longer.
If your carrots aren’t as colourful and cheery as usual try cutting the tips of and putting them in a glass of water in the fridge. They’ll perk right up.
If your Cheddar cheese is nearing its use by date you can grate it and freeze it to use on a later date.
Salad often turns soggy before you get a chance to use it. But if you add a sheet of kitchen paper to the bowl then cover with cling film and store in the fridge. The kitchen paper will absorb excess water. The same works for salad in its bag. Simply pop a sheet of kitchen roll in to prolong its life.
Katee Hui, Corporate Responsibility and Sustainability Manager