Sainsbury’s response to inaccurate Guardian story regarding Waste less, Save more


Sainsbury’s fully committed to programme roll-out

It’s been widely reported today that Sainsbury’s is dropping its Waste less, Save more food waste programme which is entirely inaccurate.  In fact, we’ve just invested a further £1million to take the campaign out across the UK - and we remain absolutely committed to helping our customers save money through food waste.

We’ve spent the last year investing in the town of Swadlincote, where we’ve been trialling a range of different activities to help customers save money by reducing their food waste.  Throughout our five year campaign we will be investing £10million.

As we started our extensive trial year in Swadlincote, we had an ambition to help households to reduce food waste by up to 50%.  This was always a very stretching ambition – and we will find out the results in May when we’ve done the full analysis.  What we now know, is that the town of Swadlincote has been fantastic to work with, and we have achieved a huge amount in the first year of the campaign.


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