Sainsbury's has won a top charity award for a scheme that provided 1.2 million meals to those most in need.
The Best Single Project Award was awarded to Sainsbury's for its work with charity partner FareShare on the 1 Million Meal Appeal. Through the appeal, Sainsbury's customers were encouraged to purchase and donate items from a set shopping list of staple goods. With matched support from Sainsbury's, food was provided to more than 35,000 disadvantaged people every day, while income from the sales also went to FareShare.
Simon Fletcher, secretary to the partnership council at the law firm Clifford Chance and one of the category judges, said: "It was a simple idea but had a huge impact. It involved staff and customers throughout."
Andy White, Head of Community Affairs at Sainsbury's said: "It's a fantastic result for what is a brilliant scheme. The beauty of it is its simplicity. Customers, colleagues, everyone understood it in seconds, and could see how it would benefit those most in need. It was a great partnership, and we're really pleased that it's been recognised with this award."
Lindsay Boswell, CEO of FareShare, said: "This award is a fantastic recognition of the successful partnership between FareShare and Sainsbury's on the Million Meal Appeal. This project engaged Sainsbury's staff and customers and FareShare volunteers in the common goal of providing more food to people in need in the UK. This is a great opportunity to again thank everyone involved."
More about the Business Charity Awards on their website.