Comic Relief
Sainsbury's is the only national retail partner for Comic Relief's Red Nose Day – a fundraising event held every two years to raise money for the poorest and most disadvantaged people across Africa and in the UK. We helped raise £7 million for Comic Relief in 2005.
We helped raise £7 million for Comic Relief in 2005.
Our customers made donations by:
- Buying Red Noses – these were available in our stores and through Sainsbury's to You (online shopping). We sold four million in 2005.
- Shopping at Sainsbury's – dozens of top brands donated money each time a purchase was made on selected food and non-food products. We also supported Wine Relief – giving 10% of the marked price from selected bottles of wine to Comic Relief.
- Donating at the checkout – customers could ask for a donation to be added to their bill.
- Joining in fun days instore – around 30 of our stores held a Fun Day on 5th March to raise money.
JS charity fundraising (for Comic Relief)
