Product news

Horn to Hit High Note For Football Fans

April 22, 2010

 

It's a sound said to resemble a giant raspberry - and few people in Britain know how to play it - but in 50 days time the Vuvuzela horn is set to be most famous instrument in the world.

No football fan will be without one in any of the World Cup stadiums - it's the South African equivalent of a whistle or drum.

So popular will the sound become that supermarket Sainsbury's is shipping over 50,000 of the horns to meet demand in the UK.

Said a Sainsbury's spokesperson: "The sound of the Vuvuzela is set to become more familiar than the referees whistle. It will certainly become a "must have" item, and already interest from customers is high."

The sound of the Vuvuzella horn - or Vuvu for short - has become common throughout all South African football leagues.

However, the technique to play the one metre long horn can be tricky for beginners to learn.

Air blown through pursed lips - a similar technique to playing the trumpet - is the best method, according to experts, but things can often go wrong.

Said a Sainsbury's Spokesperson: "Beginners can expect to produce sounds which have been likened to an elephant call or an angry swarm of bees en masse."

"Played correctly however, the horn is believed to have powerful abilities to ‘kill off' the opposing team's player's during a match'."

The Vuvu horns will cost £2 each and is part of the full range of World Cup essentials, including wigs, flags, inflatable hands and face paints that will hit Sainsbury's shelves in May.

High res images available upon request.                      

Enquiries:

Media
020 7695 7772
Elisabeth Yates
elisabeth.yates@sainsburys.co.uk

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