Company news
World's first FSC-certified Tetra Pak packaging hits Sainsbury's shelves
November 30, 2007
In a world first, a new form of food packaging certified by the Forest Stewardship Council (FSC), is launched in Sainsbury's stores. The package, known as Tetra RecartTM, is lighter and made with FSC-certified material which helps to protect the world forests. It can also be recycled, is easier to store at home and environmentally-efficient to transport.
Sainsbury's is the first supermarket to stock the Tetra Recart package made with FSC-certified wood fibre, and will initially use the packaging for its own-label Premium Chopped Tomatoes, which will move out of a tin can weighing 50g, into the lighter 18g packaging.
As the 21st century alternative to canned foods, the Tetra Recart carton reassures Sainsbury's customers that the paperboard used comes from well-managed forests and controlled sources. The package's rectangular shape also reduces carbon footprint, as it is highly efficient during transportation, storage and in distribution, using 33% less space than a can.
As well as being two thirds lighter than a tin can, the carton is recyclable and can now be recycled with over 70% of the UK's councils, meaning Sainsbury's customers will be buying one of the most sustainable packages on supermarket shelves.
The switch to FSC-certified carton packages builds on Sainsbury's commitment to the environment, following on from moves such as the switch of all Sainsbury's own-brand tissue to FSC-certified sources in early 2007. Sainsbury's ready meals will also soon be moving to all-natural packaging that breaks down in garden compost heaps.
Tetra Pak already sources 100% of its paperboard in Europe from FSC chain-of-custody certified suppliers. The new certification with Sainsbury's means that the entire supply chain - from the forest to the retail shelf - comes from FSC-certified well-managed forests and controlled sources. Overall, 74% of all Tetra Pak cartons are made from a renewable resource.
Stuart Lendrum, Packaging Manager, Sainsbury's says: "The launch of this type of packaging is another world first for Sainsbury's, as it combines the benefits of lighter and recyclable Tetra Pak packaging with the use of FSC-certified material. We know from a recent LGA (Local Government Association) report that we've already made a lot of progress with our packaging, including a high proportion that can be recycled, but this now helps us to further reduce the weight of packaging. This will make it more efficient for us to transport to our stores, and much easier for our customers to carry home."
Peter Knutsson, Managing Director, Tetra Pak UK & Ireland says: "Tetra Pak firmly believes that being environmentally responsible is the basis of good business. Launching the world's first FSC-labelled carton for liquid and canned food is a first step in a long and complicated process of having third party certification for the entire value chain for all our packages. Our ultimate goal is to have all the paper in our packaging certified to the highest standard - currently set by the FSC."
Charles Thwaites, Executive Director of FSC UK, says: "This new package is a boost for responsible forestry practices and it is encouraging to see both Sainsbury's and Tetra Pak taking real steps to make a difference."
In addition to these environmental credentials, Tetra Pak has been active in facilitating and promoting local collection and recycling of used consumer cartons around the world, with a goal of that one out of four cartons sold worldwide should be recycled in 2008. In the UK, recycling facilities are available in more than 70% of local authority areas, following the carton industry's launch of a £1.2m in recycling fund in 2006, and the offer of cost neutral collection solution to any local authority not recycling cartons in 2007.
Notes to editors
Tetra Recart facts
- The new Tetra Pak cartons take up 33% less shelf space than cans, leaving more space in the cupboard.
- The Tetra Recart cartons in Sainsbury's hold FSC certification, showing that the paperboard in it comes from well-managed forests and controlled sources.
- One Tetra Recart carton weighs 18g compared to 50-60g for a comparable tin can or 200g for a glass bottle
- 65% of a Tetra Recart package is made from paper-board, a renewable resource.
- One truck with empty Tetra Recart cartons corresponds to nine trucks with empty cans or glass jars.
- Low weight (18g) and ease of flattening after use leads to low waste volume.
- The Tetra Recart carton gives tomatoes a two-year shelf life.
More about FSC certification
The FSC system independently guarantees a chain of custody from forest to stores. Achieving the FSC certification enables Tetra Pak to use the FSC label on Tetra Recart packages and is a guarantee that all wood-fibre used in the manufacturing process comes from FSC-certified well-managed forests and controlled sources.
About Tetra Pak cartons
Cartons are a very resource-efficient and lightweight, and are the only liquid food package made predominantly from a renewable resource - trees. They have been shown to have one of the lowest carbon footprints of all non-reusable rigid packaging systems in life-cycle analysis studies across the world.
About Tetra Pak
As a world leader in food processing and packaging solutions, Tetra Pak's motto "protects what's good"TM reflects the philosophy upon which we conduct our business in order to make food safe and available, everywhere.
Operating in more than 165 markets with over 20,000 employees, Tetra Pak believes in responsible industry leadership, creating profitable growth in harmony with good corporate citizenship and a sustainable approach to business.
We work closely with our suppliers and customers on preferred processing and packaging solutions to provide convenient, innovative and environmentally sound products to millions of people worldwide.
More information about Tetra Pak is available at http://www.tetrapak.com/
Carton recycling facilities can be located by using the interactive map at http://www.tetrapakrecycling.co.uk/.
Add full list of Local authorities that now collect TETRAPAK
Enquiries:
| Sainsbury's |
| 020 7695 8260 |
| Hannah Chance |
| hannah.chance@sainsburys.co.uk |
| Fishburn Hedges |
| 020 7839 4321 |
| Michael Osborne |
| michael.osborne@fishburn-hedges.co.uk |
