Sainsbury's Super Saturday took place on Clapham Common on the 10th September 2011 in support of the London 2012 Paralympic Games. It was the first event of its kind from Sainsbury's and a groundbreaking initiative to raise awareness of the Paralympic Games.
On 10 September 2011, Sainsbury's hosted Sainsbury's Super
Saturday - a family-friendly event that took place on Clapham
Common, London in support of the London 2012 Paralympic
Games. This was the first event of its kind from Sainsbury's
and a groundbreaking initiative to raise awareness of the
Paralympic Games.
Top UK pop acts that performed at the event, which marked just
under one year to go until the Paralympic Games,
included Taio Cruz, The
Saturdays, The Wanted and
Will Young and
Chipmunk.
Sainsbury's, the first official partner of the London 2012
Paralympic Games, organised the interactive event and music
concert, supported by LOCOG and ParalympicsGB, to help raise
awareness of the Paralympic Games. All profits from the
day-long event went to the Paralympic Legacy Fund, set up in
conjunction with ParalympicsGB to support Paralympic athletes as
well as promoting healthier and more active lifestyles for younger
people regardless of ability.
Those attending were treated to a fantastic day out at the
festival on Clapham Common, including a sports arena where
Paralympic sports were demonstrated as well as a main stage where
artists played to a crowd of 40,000 people. There was also the
opportunity for people to try Paralympic sports on site.
