Sainsbury’s to sell new purple potato range from Albert Bartlett

purple potato

Sainsbury's is set to sell a brand new purple potato product using the Albert Bartlett Purple Majesty, as part of its exclusive partnership with the supplier.

The new purple potato wedges or 'witches fingers' will be available in store in time for Halloween. This follows on from the launch of the Purple Majesty in Sainsbury's stores last year and further cements the partnership with the 60 year old family run company based in Airdrie, which already supplies over 85,000 tonnes of Scottish potatoes from a group of 65 Scottish growers.

The announcement was made at the Royal Highland Show this week (running from the 23 - 26 June). Regional suppliers will be showcasing local produce at the Sainsbury's stand, which also has an interactive 'Field to Fork' display.

Mike Coupe, Sainsbury's group commercial director, said: "We are delighted to be able to extend our range as last year our supplies flew off the shelves. Scotland produces excellent potatoes and the team at Albert Bartlett is working really hard to produce a bumper crop so we can launch a new product this year."

Gillian Kynoch, head of development at Albert Bartlett said: "It was really exciting to launch this amazing potato in Sainsbury's stores last year and this new product will help spread the appeal of purple potatoes.

"Sainsbury's partnership with Albert Bartlett includes the hugely successful Taste The Difference Vivaldi. Scottish seed production is enabling a step up in Scottish production this year. 16,000 tonnes will be grown in Scotland this year from Scottish seed."

Scientists at Colorado University bred the potato from a traditional variety.  There are thousands of varieties of potatoes, with many having developed deep red and purple colours. Purple Majesty is a naturally occurring variation crossed from these original potatoes.

Regional suppliers, including Albert Bartlett, will be showcasing great local produce at the Sainsbury's stand at the show, such as sausages and freshly caught trout, and the Sainsbury's 'Try Team' will be cooking up quick and easy recipes such as omelettes and salads.

Notes to editors 

  • Albert Bartlett is the UK's leading grower and packer of potatoes, a family business established in 1948. Find out more at
  • Sainsbury's sells 240,000 tonnes of potatoes every year; exclusive varieties include Taste the difference Anya potatoes. The variety was first grown by Lord Sainsbury's gardener in 1995 - he liked them so much he suggested the variety was named Anya after Lady Sainsbury's. The potato was sold in Sainsbury's soon after
  • There are 47 Sainsbury's stores which employ 7,086 colleagues in Scotland
  • In 2009/10, Sainsbury's  opened more square footage in Scotland than ever before - c.230,000 sq ft - and has since opened a further 4 new supermarkets, 4 new convenience stores and extended 3 stores
  • There are plans to open 3 new supermarkets, 10 new convenience stores and extend 3 existing stores in 2011/12, creating over 1,300 jobs.
  • We work with more than 140 Scottish suppliers to source over £600 million worth of Scottish products. We sell around 850 Scottish branded lines in Scotland alone, about 100 of which have been launched in the past year. In 2006, we opened our dedicated Scotland Buying Unit. The team, based in East Kilbride, is responsible for ensuring we develop the right range of food for our Scottish customers. In the past year, we have sold £24 million worth of Scottish branded products - up from £18 million the year before. We currently stock about 1,500 Scottish lines.



About the article

  • Posted on: 23 June 2011
  • Type of article: Press release