Sainsbury's launches Mexican range

chicken fajita

From September, Sainsbury's will be the first retailer to launch a complete offering of chilled Mexican food. Ranging from £1.50 to £6.00, the launch will offer everything from complete meal kits including Chicken Fajita Kit to dishes such as Mojito Chicken and a variety of accompaniments.

Developed with the help of a true Mexican chef, the 20 chilled products are perfect for any occasion. Dishes include Chicken Tinga Quesadillas, Vegetable Naked Burrito Bowl and Prawn Veracruz - a traditional dish made with succulent prawns in a spicy tomato sauce with peppers and onion.

As Mexican food becomes increasingly popular in the UK and worldwide, the range offers an easy and fun way to enjoy all the flavours and spices of this vibrant cuisine without the hassle of preparing it. Further dishes and accompaniments include:

  • Jalapeno Roasted Mushrooms Naked Burrito Bowl  - All the best of a burrito, minus the tortilla - Layered dish of rice, mixed beans, roasted mushrooms and sweetcorn topped with salsa
  • Chicken and Chorizo Mexican rice  - Chicken breast marinated in classic chipotle and baked with chorizo, roasted peppers and rice for a fantastic taste of Mexico
  • Mexican Red Rice - Long grain rice slow baked with tomato and mild chilli topped with coriander
  • Corn Bread - Made for sharing with its easy to tear portions

Romilly Edelmann, Product Developer at Sainsbury's said: "As the trend for Mexican restaurants and food trucks is on the rise, we're proud to have developed a range of dishes that capture the flavours and vibrancy that are proving so popular. Our starting point was to sit down with a true Mexican chef to learn what makes great Mexican food, from this we'll be launching everything from Chicken Tinga Quesadillas to Potatoes and Chorizo. With such a broad range, it makes a mid-week meal or even a family meal a fiesta!"

20 products from the range launch across 545 stores on 7 September priced from £1.50 to £6.00.

Notes to editors

New products include:

  • Chilli con carne with rice: £3.25
  • Chicken and chorizo Mexican rice: £3.25
  • Chicken naked burrito bowl: £3.25
  • Creamy corn chipotle chicken naked burrito bowl: £3.25
  • Mojito chicken: £3.25
  • Mexican meatballs: £3.25
  • Beef burrito: £3.25
  • Creamy corn chicken: £3.25
  • Prawn Veracruz: £3.25
  • Chicken tinga quesadillas: £3.25
  • Butternut squash garbanzos: £2.50
  • Potatoes and chorizo: £2.50
  • Sweet potato wedges with chipotle chilli glaze: £2.50
  • Mexican red rice: £2.50
  • Vegetables in tomato and chipotle sauce: £2.50
  • Chicken fajita kit: £6.00
  • Jalapeño roasted mushroom fajita kit: £6.00
  • Corn bread: £1.50
  • Mexican dip selection pack: £2.00
  • Three bean salad: £2.00



About the article

  • Posted on: 07 September 2011
  • Type of article: Press release