Sainsbury's and Matthew Williamson join forces for Sport Relief

Matthew Williamson bags

Internationally acclaimed British designer Matthew Williamson has collaborated with Sainsbury’s to create limited edition stylish shoppers to raise money for Sport Relief. The retailer will be launching the Matthew Williamson for Sport Relief shopping bags exclusively from 15th February 2012.

Known for designs inspired by nature, Matthew has emblazoned the shoppers with an exotic banana leaf print available in three of the season's must have colours; pink, turquoise and mint. Whether opting for the rose pink/berry, turquoise/indigo or mint/chocolate
combination, these bags are set to be spring's most sought after accessory.

Priced at £5, the designer canvas shoppers provide a stylish alternative to the Bag for Life - as well as the feel good factor - with at least £1.50 from each bag going directly to Comic Relief. All the money raised by the public for Sport Relief will help people living unimaginably tough lives on your doorstep in the UK and across the world's poorest countries.

Matthew Williamson comments: "Sport Relief supports projects which are very dear to my heart and I consider it an honour that I'm able to join forces with Sainsbury's to help raise money for Sport Relief with these stylish shoppers".

Notes to editors

  • The Matthew Williamson for Sport Relief Collection comprises 1 style of bag in 3 colour ways.
  • The turquoise bag is available in 397 stores nationwide from 15th February.
  • The full range will be available in stores nationwide from March
  • Bags are priced at £5 each, with at least £1.50 per bag donated to Sport Relief.
  • A further range of Sport Relief products will also be available in Sainsbury's stores from 15th February 2012.
  • Supreme Creations are the manufacturer of the reusable shopper bag. London based Supreme Creations were named HRH Prince Charles' "National Example of Excellence" for their pioneering work on their ethical supply chains. 90% of the employees in their ethical factory in South India are women - many come from underprivileged backgrounds. They are trained to a high level in tailoring and have become real sources of inspiration on female employment in the region.

About Sport Relief

As the nation celebrates the biggest ever year of sport, the entire country can join in the fun with Sport Relief 2012 from Friday 23rd to Sunday 25th March. Over one million men, women and kids are expected to take part in the Sainsbury's Sport Relief Mile as they raise cash to change lives at home and across the world's poorest countries. And, with a whole weekend of top Sport Relief telly planned across the BBC, it's all set to be huge.

From David Walliams' Thames swim to Eddie Izzard's 43 marathons in 51 days, Sport Relief has a unique history of brave celebrities taking on gruelling physical challenges to raise cash and change lives. Sport Relief 2012 will be no exception with The BT Sport Relief challenges, a series of celebrity endurance feats. 

Visit to keep up with the latest news.

Sport Relief is an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland).



About the article

  • Posted on: 02 February 2012
  • Type of article: Press release