Sainsbury’s spurs on Tottenham regeneration

Justin King and Ledley King

  • Major investment by Sainsbury’s to open supermarket in Tottenham Hotspur FC’s new stadium development 
  • New convenience store to open on Tottenham High Road on site damaged in last year’s riots
  • Sainsbury’s to create 275 new jobs in the area
  • Commitment welcomed by London Mayor Boris Johnson

Today Sainsbury's boosted Tottenham's regeneration project with the announcement of plans for an 72,000 sq ft supermarket within Tottenham Hotspur's new stadium development project.

The deal with Sainsbury's will enable the Northumberland Development Project to move into building works and comes days after the Club secured unanimous planning consent from Haringey Council. Work will start in the coming months, with the opening planned for late 2013.

The new supermarket will provide 250 new jobs and is seen as a welcome vote of confidence for the local community, unlocking a range of social and economic benefits, revitalising the area, and attracting new trade and shoppers. The store will have a great offer for customers, including British fruit and vegetables, fresh meat and fish counters, an in store bakery and a wide range of general merchandise and TU clothing.

A new High Road convenience store is due to open in April 2012 on a site destroyed during the riots, creating around 25 new jobs.

Justin King, Sainsbury's Chief Executive said: "Our investment represents a real boost for Tottenham, bringing both new jobs and an exciting place to shop. The opening of our local store on Tottenham High Road also reinforces our commitment to a vibrant future for Tottenham's high street. Sainsbury's has been trading in Tottenham for over a quarter of a century and we're proud to invest in the area at this important time."

Daniel Levy, Chairman, Tottenham Hotspur said: "We are delighted that Sainsbury's will become the supermarket provider in the Northumberland Development Project. This will be one of the largest supermarkets of its kind in London and will help bring a greater vibrancy and attract new trade to the area.

"Both ourselves and Sainsbury's are proud of our roots in Tottenham and are committed to working to deliver major regeneration in an area with such a real need."

Boris Johnson, Mayor of London said: "This ringing endorsement by one of the UK's leading retailers is confirmation of the huge confidence we all have in this important centre. Apart from the large number of jobs that Sainsbury's new superstore will create, its presence alone will provide a major boost to the regeneration plans for the wider area."

Sainsbury's has strong heritage in Tottenham, having begun trading back in the late 1980s. After the riots last year, the retailer seconded Kay Horne, a senior store manager, to work with local traders and community organisations. For the past six months Kay has been working as the area's Business Connector in a pilot programme run by Business in the Community. Kay has led the High Street Fund, helping distribute £600k in grants to local shops to support the regeneration of the area.

The Prince of Wales recently said: "I know just what a difference [Business Connectors] can make… they are worth their weight in gold', when describing Kay's work. The comments were made during HRH's speech at the Business in the Community's Summit in London on the 23 February 2012.

Ekbal Mogra, who runs a sports business on Tottenham High Road and is a member of the Tottenham Traders Partnership, said: "The prospect of a major employer coming to invest in Tottenham can only be a very positive thing for all other businesses on the High Road, creating vast opportunities for young people and prosperity for other traders.

"The overall shopping experience for Tottenham residents will increase dramatically after this project has been established and that in turn will benefit most businesses in the area. I also welcome news of a Sainsbury's Local in Tottenham, this will add more choice for the consumer and will encourage other small businesses around it to flourish."

Sainsbury's Tottenham

Notes to editors

The Northumberland Development Project represents an investment of hundreds of millions of pounds in North Tottenham to create a world-class regeneration with significant benefits for the local community, based around an iconic new stadium and exceptional public space. The Northumberland Development Project would deliver: 

  1. A world class stadium with a 56,250 capacity, providing a stunning spectator experience and exceptional atmosphere with spectators closer to the pitch than at any other comparable size stadium in the UK.
  2. Exceptional public space, including a dedicated 'public square' located on a raised podium running from the High Road through toWorcester Avenue and the ability to walk all the way round the stadium.
  3. A supermarket with parking, offering increased shopping choice for local people, maintaining vibrancy in the area at all times.
  4. An employment location, with dedicated space for office or community use along Park Lane and above the supermarket, supporting a wide range of jobs in addition to those new jobs created from the Stadium activities.
  5. 285 homes, providing a choice of high quality living with every apartment enjoying access to a private balcony or private outside space in addition to communal gardens and child play areas.
  6. New offices for the Tottenham Hotspur Foundation, with state of the art facilities allowing for even greater reach and impact.
  7. A Club Megastore, with integrated Club museum, ticket office and café.



About the article

  • Posted on: 29 February 2012
  • Type of article: Press release