Sainsbury's, no.1 retailer for Fairtrade, has today announced it is to sell the world's first 'non-slip' banana.
The banana, which aims to put an end to accident prone Brits slipping on discarded skins, comes as a result of intense research and development by the supermarket. Sainsbury's experts have spent years investigating what gives banana skins their slippery quality and how to increase friction between the skin and floor.
Currently over 300 banana related injuries are reported each year in the UK alone, a number which is steadily increasing.
Finbar Cartlidge, Sainsbury's banana buyer said: "We're thrilled to be the first supermarket to introduce a non-slip banana. We strongly believe in giving customers what they want and for years they have been telling us they want to enjoy a delicious banana without having the danger of slipping on the skin at the back of their mind!"
We're committed to help our customers 'Live Well for Less' and with our revolutionary non-slip banana we'll be improving the lives of people right across the country."
About the banana
Using a pioneering technique, normal bananas undergo a patented drying out process in the final stage of ripening - whereby the production of oils and water within the banana skin (which gives the fruit its slippery quality) are suppressed. The drying out process involves wrapping each banana in a specially made 'wetsuit' - made from patented moisture wicking fabric - which draws excess oil and moisture out of the banana skins reducing its slipperiness and therefore increasing its inherent friction.
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