Sainsbury’s new frozen ingredients end mediocre mid-week meals

by Sainsbury's chopped chilli

Sainsbury’s new frozen ‘ingredients for cooks’ is a convenient range of chopped herbs and spices, bags of chopped vegetables and ready to bake pastry dishes, available now priced from £1. Great for having in the freezer for quick and cost effective ways of adding a little something to a simple meal, rustling up a freshly baked breakfast or creating a tasty side dish.

Available in frozen cubes of chopped herbs and spices, including chilli, garlic, ginger, coriander and pesto - they are perfect for storing away for those impressive recipes or simply for sprucing up a everyday meals. Without the need to measure and chop, add chilli, garlic, ginger and coriander to chicken to make a spicy Thai style dish.

For batch cooks or those faced with preparing a large meal for the family, Sainsbury's frozen prepped vegetables, such as chopped onions, chopped plum tomatoes, sliced mushrooms and mixed sliced peppers are a great base to ratatouille or chilli con carne.

For unexpected guests or an impromptu treat, keep the freezer stocked with Sainsbury's new range of frozen pastries. Top Sainsbury's Ready to Roll Shortcrust Pastry with ricotta and Sainsbury's Chargrilled Mediterranean Vegetables for a delicious veggie dish. Wake to the smell of freshly-baked pastries with Sainsbury's Frozen ready to bake Croissants and Pain au chocolate, both ready in 20 minutes.

Sainsbury's Ingredients for Cooks range is available in store and online now, priced from £1.

by Sainsbury's chopped parsley

Notes to editors

  • Sainsbury's is committed to offering British products at their best, when in season and when the quality meets our customers' expectations.
  • By 2020, Sainsbury's will double the amount of British food we sell.
  • Providing the best possible processes, Sainsbury's focuses on being best for food and health by looking to exceed customer expectations for healthy, safe, fresh and tasty food available to all of our customers.
  • Sainsbury's frozen ingredients are available in store now from £1. 

The range includes

  • Chopped Onions, £1.49 or 2 for 2.50
  • Sliced Mushrooms, £1.49 or 2 for 2.50
  • Mixed Sliced Peppers, £1.49 or 2 for 2.50
  • Stir Fry, £1.49 or 2 for 2.50
  • Finely Chopped Veg Mix, £1.49 or 2 for 2.50
  • Chargrilled Med Veg, £1.49 or 2 for 2.50
  • Stew Pack, £1.49 or 2 for 2.50
  • Plum Chopped Tomatoes, £1.49 or 2 for 2.50
  • Garlic, £1.49 or 2 for 2.50
  • Ginger, £1.49 or 2 for 2.50
  • Chilli, £1.49 or 2 for 2.50
  • Pesto, £1.49 or 2 for 2.50
  • Coriander, £1.49 or 2 for 2.50
  • Basil, £1.49 or 2 for 2.50
  • Parsley, £1.49 or 2 for 2.50
  • Croissants x 6, £1.99 or 2 for £3
  • Pain au chocolate x 6, £1.99 or 2 for £3
  • Cookies x 6, £1.00
  • Hot crust pastry 500g, £1.50 or 2 for £2
  • Puff pastry 500g, £1.50 or 2 for £2

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About the article

  • Posted on: 16 April 2012
  • Type of article: Press release

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