Sainsbury’s to spearhead the British asparagus season

british asparagus bundle

From today, Sainsbury’s will be stocking 100% British asparagus. Due to adverse weather the start of the season comes six weeks later than last year; however the slow growing season has resulted in a better quality crop. The new crop is spread from fields across Herefordshire and Norfolk down to Kent and West Sussex to work around varied weather conditions.

Julien Roberts, Sainsbury's asparagus buyer says: "We're pleased to announce that customers will see deliveries of 100% British grown asparagus in stores from today. It's been a tough growing season for our farmers - despite the delay we anticipate this crop to be even better quality than usual as it's grown slower than usual.

As we've seen such varied weather this spring and supply has been slow, I'd encourage customers to take advantage of the season while it lasts."

British asparagus will be available in Sainsbury's stores from Friday 18 May priced £1.50 for a 250g bundle.

british asparagus

Notes to editors

  • Current stock sourced from abroad will still be available in some stores until its shelf date has passed
  • From Friday 18 May asparagus deliveries will be British sourced
  • Continued supply will depend on weather and growing conditions
  • By 2020 Sainsbury's will source all key raw materials and commodities sustainably to an independent standard
  • Sainsbury's is committed to offering British products at their best, when in season and when the quality meets our customers' expectations
  • By 2020, Sainsbury's will double the amount of British food we sell



About the article

  • Posted on: 18 May 2012
  • Type of article: Press release