With only 100 days to go until the London 2012 Paralympic Games, Sainsbury’s is proud to announce that over £100,000 has already been raised for the British Paralympic Association (BPA) from sales of Sainsbury’s Paralympic Super Shopper Bags.
The reusable bags, available from all Sainsbury's stores, have
been a huge hit with customers with over one million already sold
and the number set to increase ahead of the London 2012 Games,
representing not only a phenomenal saving in disposable carrier
bags, but also fantastic support for the BPA and the London 2012
With 10 pence from the sale of every bag going to Sainsbury's
London 2012 Paralympic Fund, Sainsbury's customers are actively
contributing to support British Paralympic sport at this crucial
home Games period.
Jat Sahota, Head of Sponsorship for Sainsbury's,
commented: "It's fantastic to see so many of our shoppers
and colleagues have been so supportive. I am very proud to
announce the £100,000 raised so far for the BPA and hope that we
continue in this rich vein of support as we get ever closer to the
Expressing his thanks, BPA CEO Tim Hollingsworth
said: "We'd like to thank Sainsbury's and all their
customers who have bought a Super Shopper Bag in support of the
team. The money will go towards the crucial, final preparations to
ensure we create the best environment for the athletes to achieve
their lifetime best performances. We hope to make the nation proud
and it's great to have support like this".
In addition, Sainsbury's is working closely with the BPA and its
members and partners to create more opportunities for disabled
children to increase their participation in PE and sport in
schools, sports clubs and community groups through the existing
Sainsbury's Active Kids scheme.
Notes to editors
Sainsbury's London 2012 Paralympic Fund
- Sainsbury's legacy plan will commit to creating more
opportunities for disabled children to increase their participation
in PE and sport in schools, sports clubs and community groups
through our existing Active Kids scheme. In order to develop this
legacy plan Sainsbury's is working closely with the British
Paralympic Association (BPA), the National Federations of
Disability Sport from each of the home countries as well as the
Youth Sport Trust (YST) and Sport England (SE). Further details
will be announced in due course.
- Sainsbury's is proud to be a Presenting Partner of the London
2012 Paralympic Torch Relay. Sainsbury's is committed to promoting
a healthier, more active lifestyle for all, regardless of ability,
and supporting the values of courage, determination, inspiration
and equality on which the Paralympic Movement was founded.
Sainsbury's will be using its partnership of the London 2012
Paralympic Torch Relay to engage and celebrate those who make a
lasting difference in attitudes towards disability in the UK and
create opportunities for change in disabled people's lives.
Sainsbury's is the first ever Paralympic Games-only sponsor and
this landmark commitment to the Paralympic Movement is the largest
sponsorship ever of a Paralympic Games.
- David Beckham and Ellie Simmonds are ambassadors to Sainsbury's
Active Kids campaign.
- Sainsbury's Active Kids was launched in February 2005, in
response to growing concerns around children's activity and obesity
- Active Kids has donated over £115 million worth of equipment
and experiences to nurseries, schools, Scout and Guide groups, and
Clubmark accredited sports clubs (or acceptable equivalent), can
exchange for a variety of sports and activity equipment and
- Get Set is the official London 2012 education programme for
schools and colleges across theUK. It provides free learning
resources for 3-19 year olds to find out more about the Games and
explore the Olympic Values of excellence, friendship and respect,
and the Paralympic Values of determination, inspiration, courage
and equality. It also offers access to exciting prizes and
opportunities through participation in competitions and partner
programmes. There are over 17,000 schools and colleges registered
with Get Set.
- Sainsbury's 1 Million Kids Challenge is part of Get Set + and
is featured within the Paralympic Games theme.
- The Get Set network is the London 2012 reward and recognition
scheme for the active community of schools and colleges across
theUKthat are demonstrating a commitment to living the Olympic and
Paralympic Values. Members of the network gain the right to use the
London 2012 education logo, and are given priority access to the
most exclusive prizes and opportunities. There are currently over
2000 members of the Get Set network.
- All schools participating in Sainsbury's 1 Million Kids
Challenge are eligible to receive even greater reward and
recognition from London 2012 by joining the Get Set network.
- Visit www.london2012.com/getset for