As the summer of celebration continues, Sainsbury’s is expecting to see a rise in demand for manapés – heartier canapés that offer more man-sized portions. In the season of celebrating all things British, the surge in demand for more traditional dishes is high, as mini pies, burgers and fish and chips increase in popularity.
With men buying more manapés this year than ever before and more often than women, the demand for more substantial party food is growing. Nectar data shows that 26,000 more men have discovered the manapé this year, with the majority of under 35s buying into the trend.
Following strong sales of men's favourites last Christmas, such as Taste the Difference Mini Pies and Taste the Difference Mini Aberdeen Angus Burgers, Sainsbury's will be offering a broader mix of more substantial party foods, including Mini Beef Wellingtons and Mini Pork & Sweet Chilli Chunky Sausages later this year.
Ahead of the festive season though, Sainsbury's customers will be stocking up on to celebrate the coming sporting occasions. Manapés, such as portk pies, scotch eggs and mini sausage rolls are twice as likely to appeal to sports fans than anyone else and those hosting parties are now three times more likely to be buying manapés for their party guests than previously.
Alex Cole, Sainsbury's Director of Corporate Affairs, said: "We've seen an increase in demand for heartier, more traditional types of food in canapé form and with the convenience of simple cooking, these are easy for men to prepare as well as enjoy. And in the year for all things British, it's no surprise to see that traditional British dishes are being replicated in mini mouthful-sized portions.
"This summer we have plenty of options for those looking for something a bit more substantial for their party guests, but we'll always do the more usual, lighters canapés such as salmon blinis for the more party-pickers."
Sainsbury's Christmas party range will offer great value this year, with increases in pack sizes and improved flavours. Sainsbury's is the only major retailer to use on British beef and chicken in all fresh party food. All fresh party food should be cooked at 200 degrees celcius, perfect for loading up the oven, ahead of any party or get together.
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