Sainsbury’s Takes the Stress Out of Back TU School Shopping
Exceptional quality back to school clothing at amongst the lowest prices on the high street
Busy parents face bills of over £150 per child* for school uniforms that often fail to last the school year, resulting in regular mending and numerous replacements. Sainsbury’s understands the frustration this can cause customers so is committed to offering not only outstanding value and great savings but also enduring quality. Garments have been rigorously trialled up to five times the industry standard testing** for wear and tear so active kids can enjoy carefree playtimes and there’s less work for Mum!
Kids Grow Out Before They Wear Out
Hard Wearing Fabrics - Trousers, pinafores and
skirts are abrasion tested and can last up to 100,000 rubs*** which
is enough for a kid to withstand 3 trips down a slide every day for
Split Resistant Trousers - Seam strengths of boys'
and girls' trousers have been pull tested with a weight of up to
29kg. Kids can play and climb freely knowing their uniform could
endure the weight of a classmate!
Stain Resistance - Fabric with a high quality
Teflon finish is tested to ensure it maintains its stain resistancy
and can combat the typical and toughest marks - mud, oil and
paint. The repellent finish has been tested to last up to an entire
school year's worth of washes so that Mum can be confident of
getting rid of tough stains with ease.
Less Chores, More Free Time for Parents
Non-Iron Shirts - Treated fabric, taped seams and
improved collar shape ensure shirts have a smoother appearance
after washing. Time spent ironing could be reduced by an hour a
week for parents, that's almost a working week of time saved over
the school year!
Perfect Crease™ and Permanent Pleats - Boys'
trousers are finished with a resin on the centre fold to ensure
creases hold throughout washing and wearing. Pleats on woven skirts
retain a sharp look no matter how many hours of classes and
assemblies kids sit through. Sainsbury's uniforms stay
looking their best without endless ironing.
Secured Hems -Hems on woven trousers are secured
with a strong, fusible thread that ensures minimal mending for
Unbeatable Value and High Quality for All-Round
High Quality Across the Range - Sainsbury's is the
only retailer to offer extra features such as Perfect Crease™ as
standard from value through to premium range so whatever the price
point the neat look is guaranteed.
Long Lasting Detailing- Buttons have been pull
tested with up to twice the industry standard weight to ensure that
they are strong and there's less mending for mum. Polo shirts have
been improved so that fabric is easy care, quicker to iron and the
smart, high quality appearance lasts longer.
Coated Leather Footwear -The Permair™ finish on
leather school shoes adds an extra layer of defence againstscuffs
and stains so that after a day of tough wear and tear shoes can be
restored to their original appearance with simply the wipe of a
Low Price Points -Two uniforms start from as
little as £10, this includes a 2 pack of sweatshirts (£3), a 2 pack
of skirts/trousers (£4) and a 3 pack of polo shirts (£3)****.
Sainsbury's Head of Childrenswear, John Carolan
says "We know shopping for back to school clothes can be
stressful and expensive for parents. Our range offers perhaps the
best solution on the high street, with ultra-low prices and
incredible quality. Products have been tested with outstanding
rigour. We've also introduced easy care features such as non-iron
shirts and permanent trouser creases that will save hours on chores
throughout the school year and give parents a well deserved
Notes to editors
*Figure from a study by Family Action, 2011
** Beyond industry standard testing carried out on a sample
batch of products from the range
*** Tests carried out by High Street Textile Testing Services
**** Prices based on age 3-5 boys and girls garments
Sizes range from 3-16 years
Some product features apply only to new 2012 range