Justin King, the Chief Executive of Sainsbury’s, has been awarded a Fellowship by the International Visual Communication Association (IVCA), for his work in leading a company that is effective at engaging with colleagues and championing CSR values.
Receiving the award, Justin King said: "This award is testament to the hard work of our teams who engage with our colleagues about the values of our business, which are central to our approach and success. We work incredibly hard to find the best ways to communicate with all 150,000 of our colleagues, so they can feedback and contribute to how the business progresses.
"We're also not afraid to try new things and thank those who go the extra mile. In June this year, over 100 colleagues with responsibilities as carers had a once in a lifetime experience as part of the Queen's Thames Diamond Jubilee River Pageant. Later in the year a group of our colleagues got to meet David Beckham as part of our 'Who Do You Love' competition, which gave customers and colleagues the chance to nominate a colleague that had done something truly special or inspirational.
"Our sponsorship of the Paralympics gave us a unique opportunity to engage colleagues on a grand scale. We took 5000 colleagues to watch basketball at the Olympic Park and hundreds of colleagues also went to the closing ceremony on 9 September 2012. We were the only London 2012 sponsor to reward and engage employees with this many tickets and the response and feedback was incredible.
"Engaging in this way is worth investing in and its great news that a prestigious organisation such as the IVCA has recognised our leadership in this area."
Marco Forgione, the Chief Executive of the IVCA, said: "IVCA is delighted to present the 2012 Fellowship to Justin King CBE. Justin has been at the very forefront in using innovative communication techniques to grow an incredibly successful business. As well has his considerable commercial success Justin has shown a clear personal and professional commitment to extending opportunity to those excluded from society.
"The IVCA Fellowship Awards recognise, reward and celebrate unique, sustained and invaluable contributions to communication and society. Previous recipients include Dame Anita Roddick, Kevin Spacey CBE, Moira Stuart OBE, Bob Geldof KBE, Sir Ridley Scott and Baroness Bakewell DBE."
Photo: Justin King receives award from Des Good, IVCA Chairman and MD of Grosvenor TV
Notes to editors
The International Visual Communications Association exists to represent its members to Government and other stakeholding bodies and to promote effective business and public service communications of the highest ethical and professional standards. The Association aims to be a centre of excellence for best communication practice and works with production companies, freelancers, support service providers and clients of the industry to represent their interests and help maximize their competitiveness and professionalism. The IVCA is the largest professional body of its kind in Europe with 1000 production members and 1500 Client Associates who commission business solutions from the industry. The Fellowship Award is the highest accolade and other recipients include Lord Attenborough CBE. Sir Ridley Scott, Same Anita Roddick, Bob Geldof KBE, Kevin Spacey CBE, Lord Puttnam Kt CBE, Sir Peter Bonfield CBE and Martha Lane Fox.