‘New Fashioned Values’ consumer trend reinforces Sainsbury’s 20x20 commitments to help people Live Well For Less.
Highlights for the 14 weeks from 30th September 2012 to 5th January 2013
- Consumer insight demonstrates how ‘new fashioned values’ have strengthened the importance of values across all consumers, regardless of their budgets
- Greater expectation for companies to tackle issues consumers care about across all price brackets
- Innovative ‘crowd-sourced’ review of 20x20 Sustainability Plan by 200+ corporate responsibility experts reinforces importance of customer engagement and sustainable supply chains as core to helping people Live Well For Less
Justin King, Chief Executive, said: "One year on from the publication of our 20x20 Plan, we shared our consumer insight demonstrating how ‘new fashioned values’ are shaping consumer expectations.
"The credit crunch has not led to a values crunch but to a strengthening of values, irrespective of income. The more economic pressure consumers have come under, the more important quality and ethics have become. From animal welfare, to British sourcing, to corporate tax, consumers are sending a clear message that they want values as well as value.
"Our five Values and our 20x20 Sustainability Plan are key to our promise to help our customers Live Well For Less."
Highlights from the quarter include
1. Best for food and health
2. Sourcing with integrity
3. Respect for our environment
- Awards: Sainsbury’s named as sector leader in The Grocer review of the UK's greenest grocers and Justin King named Chief Executive of the year by the Global Action Plan for championing sustainability. Awarded for energy efficiency and waste management at the Sustainability Leaders’ Awards 2012 and named Supermarket of the Year at the Cooling Awards. Ranked in the top ten of Carbon Clear’s FTSE 100 companies with the best carbon management. Received a score of 82 and a ‘B’ rating in the Carbon Disclosure (CDP); moving up from a score of 42 last year
- Engaging consumers: In December we communicated a range of simple ways for customers to recycle their household waste, helping them to live more sustainably and reduce their impact on landfill. This included a Christmas card recycling initiative with Sainsbury’s making a donation to the Forest Stewardship Council (FSC). We also launched a pilot campaign at one of our petrol stations highlighting how the correct tyre pressure can reduce carbon emissions and save fuel. The campaign is the brainchild of four 13-year-old schoolboys from Twickenham, whose school science project found that if 400 motorists adjusted their tyres regularly it could help save 43 tonnes of CO2 emissions. If successful it could be rolled out nationwide
- Refrigeration: We retrained 200 service engineers in improved green skills enabling them to install and maintain our natural CO2 refrigeration in stores. This forms part of our plans to reduce our carbon footprint (30 per cent reduction in absolute emissions by 2020).
- Engaging colleagues: Weused Energy Saving Week to raise awareness about energy saving at home and at work, resulting in a 0.5% reduction in our energy usage. We also launched new sustainability pages on our colleague intranet and introduced carbon and climate change awareness training.
4. Making a positive difference to our community
- Million Meal Appeal: In November we continued our long standing partnership with FareShare with 2 million meals provided for vulnerable people after Sainsbury’s matched our customers’ donations - the UK’s largest charity food collection.
- Christmas community endeavours: Across the UK, Sainsbury’s stores showed their commitment to their local communities. Seasonal highlights saw fundraising for local Scout and Brownie troops through sponsored bag packing across the UK, whilst our Liverpool and Manchester stores donated selection boxes to local hospitals and stores in Bristol held a toy appeal where thousands of toys were collected and donated to local hospitals.
- Active Kids: In late October we announced that over £123 million worth of equipment has now been donated across the UK since Active Kids’ launch in 2005 and over 49,000 organisations are now registered to the scheme.
5. A great place to work