Sainsbury’s shelves go digital in new trial

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Sainsbury’s is trialling a new digital pricing display to cut the use of paper and automatically update prices.

Jon Rudoe, the Director of Digital and Technology at Sainsbury’s, said: "A key part of our strategy is to make sure we’re looking at new technology on behalf of our colleagues to make their lives easier.

"So this trial will give us useful feedback about quicker, efficient digital pricing information and how much time and paper we’ll save in the process."

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The trial has started at Shoreditch Old Street Local and will give teams at Sainsbury’s some useful insight before deciding whether to introduce it to other stores.

The units will be programmed by trained colleagues who assign the label to a product. Prices and offers are then updated automatically using pricing data from central systems. The units use secure, encrypted software and are designed to resist cold temperatures in fridges and freezers.



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4 comments for “0219 Sainsbury’s shelves go digital in new trial”

  • Jyotshna Nidhi19 February 2015 at 08:28:12

    a welcome step towards digitisation

  • Kathy21 February 2015 at 20:59:05

    can't wait to seeing the new technology make lifer easier...

  • Ed05 March 2015 at 21:57:51

    Fantastic idea, really hope to see it in all stores

  • GLEN OWEN05 March 2015 at 22:34:55

    WOW! WHAT A GREAT IDEA Firstly it's great for the planet as we'll be saving on trees Secondly the customer will always be charged the fair and right price for our products Thirdly it will cut down our labour costs taking into account the initial introduction costs ij the long term

About the article

  • Posted on: 19 February 2015
  • Type of article: Press release