Our new gluten free bread range

Freefrom ISB Bread 520

This week, Sainsbury’s launched gluten free bread to its in store bakeries – the only supermarket to offer gluten free bread that has been freshly baked in store.

The demand for freefrom products continues to grow. In 2014, Kantar Worldpanel estimated the size of the retail UK FreeFrom market at around £355m GBP and that 25% of the UK population was now including free from products in their weekly shop a growth on previous years. The retailer will now be providing six varieties of gluten-free bread at 188 of its in store bakeries. Existing Freefrom bread products – which sit under the pre-packed Deliciously Freefrom range – also launched recently and have performed strongly with customers. This new move to freshly baked gluten free bread addresses the increasing demand from customers seeking to avoid gluten and wheat allergens, whether for dietary or lifestyle reasons.

New in store bakery gluten free bread varieties, available in 188 stores, include:


JS Gluten Free White Farmhouse Loaf 400g



JS Gluten Free Seeded Farmhouse Loaf 400g



JS Gluten Free Seeded Rolls 2 pack



JS Gluten Free Seeded Baton



JS Gluten Free White Baton



JS Gluten Free White rolls 2 pack




About the article

  • Posted on: 25 January 2017
  • Type of article: Press release