31 October 2014
Sainsbury’s support for The Royal British Legion reaches an all-time high
Sainsbury’s is celebrating 20 years supporting The Royal British Legion by doing more than ever to raise funds during this year’s Poppy Appeal. The retailer hopes to raise more than ever by increasing its support across merchandise, in-store donation, and for the first time ever, a TV advert with striking animations to drive donations and raise awareness of the national cause.
29 October 2014
First trees planted in Scotland’s Centenary Wood
Woodland Trust starts tree planting today at Scotland’s First World War Centenary Wood with the support of Sainsbury’s. Located in Dreghorn Woods in the Pentland Hills, the first tree will be planted by Margaret Murison a Woodland Trust supporter to commemorate her relatives that fell in the First World War.
29 October 2014
Sainsbury’s announces partnership with Daniel Sturridge
England and Liverpool star Daniel Sturridge joins Sainsbury’s in a new, long-term partnership. Sturridge will be the face of several initiatives including Active Kids, to encourage children of all ages and abilities to lead healthier, more active lifestyles.
28 October 2014
Pumpkin recycling: Sainsbury’s launches a seasonal spooky special
As Halloween approaches, Sainsbury’s launches a recycling special to help get customers composting. Sainsbury’s expects to sell just over one million pumpkins this week, as the spooky day looms. But once they’re carved, pumpkins are often thrown away – even though they are easily recycled.