This section provides an overview of what’s been happening across our five values and 20x20 Sustainability Plan. There’s lots more detail and the most up-to-date information, blogs and videos around our website.
Our customer insight shows that concern for provenance and ethics remains as significant as ever. Alongside how we treat colleagues and how we deal with waste, one of the most important issues for customers is how we work with our British farmers and producers.
In 2014 we launched a campaign around our basics range to reassure customers that despite a tough economic backdrop we remain true to our values. Customers who buy from our basics range do not need to sacrifice their values, a claim that many of our major competitors aren’t able to make regarding their value ranges.
We asked our customers to tell us how important, if at all, a range of ethical and environmental issues were to them. The five most important issues remain consistent with last year.
|Aug 2012||Aug 2013||Aug 2014|
|Being fair to our employees||1||1||1|
|Clear labelling on sugars, fats and salt in food||5||4||3|
|Fair to suppliers both in the UK and abroad||6||5||4|
Often it’s little things that make a big difference. At Sainsbury’s, those little things are often what you don’t see, so who better to tell us more than some of our colleagues.