We continue to make significant progress against our 20x20 Sustainability commitments, with many activities – from zero waste to landfill, to 100% fresh British pork, to progress in salt reduction in cooked meats – several years in the making.
It has also been a landmark year for our sector, with trust very much in focus. From the scandal of horsemeat to the tragic collapse of the Rana Plaza factory in Bangladesh, questions have been raised about the values behind the products we buy. And whilst Sainsbury's was not directly affected, I have no doubt that the impact across our sector has been significant.
Last year we published New Fashioned Values – our consumer insight report which showed how the credit crunch had not led to a values crunch. This year, we've taken things further and opened up a debate about the #ValueOfValues. We're asking: Is it right to compare bananas when one is Fairtrade and the other isn't? Is selling bottled water sourced from the mains the same as selling water from a mineral-rich Yorkshire spring? Is British-sourced ham the same as ham from some unspecified country in the EU? We asked customers and they firmly told us they didn't think so.
We're focused on delivering value and values for customers, suppliers, colleagues and other stakeholders which is why our promise to help customers Live Well For Less is about more than price alone, and why our 20x20 commitments are built into our business plan.
Often it’s little things that make a big difference. At Sainsbury’s, those little things are often what you don’t see, so who better to tell us more than some of our colleagues.
Our five values provide the framework for how we do business at Sainsbury's. They guide us in everything we do - from key business decisions to day-to-day activities.