Active youth

School children with sports gear

Active youth

Encourage 20 million children to enjoy physical activity.

Our progress so far

  • £150 million worth of sports and cooking equipment and experiences donated via our Active Kids scheme since 2005
  • £10 million pledged to Sainsbury’s School Games over three years
  • Over 3,100 teachers trained and 73,000 young people benefited from £1 million Paralympic legacy programme, Active Kids for All, working to include 500,000 children with disabilities in mainstream school sports
  • 6.7 million children participated in 2014 Sainsbury’s School Games

Little Story: Bounce