Active youth

By 2020, we'll have encouraged over 20 million children to enjoy physical activity in the decade.

It's a fact that physical activity is vital for a healthy, well-balanced lifestyle.

Healthy children become healthy adults. A healthy community brings social and economic benefits. The challenge to increasing participation is to promote activity as fun, to remove cost barriers and to make it accessible to all.

Our progress so far

• £10m pledged to School Games over next 3 years
• £123m worth of Active Kids equipment donated since 2005
• >2.4m children participated in our 1 Million Kids challenge
• First ever Paralympics-only sponsor
• £1m Paralympic legacy plan – Active Kids for All - to include 500,000 children with    disabilities in mainstream school sports
• British Paralympic Association sponsorship extended to 2016