Active youth

School children with sports gear

Active youth

By 2020, we'll encourage 20m children to enjoy physical activity in the decade.

Our progress so far

  • £10m package pledged to Sainsbury’s School Games over three years
  • £136m worth of Active Kids equipment donated since 2005
  • £1m Paralympic legacy programme – Active Kids for All – working to include 500,000 children with disabilities in mainstream school sports
  • British Paralympic A ssoc iation sponsorship ex tended to 2016
  • Sainsbury’s Race to Rio encouraging children to complete a mile of activity
  • Over 2.4m children participated in our 1 Million Kids challenge
  • First ever Paralympics-only sponsor
  • British Paralympic Association sponsorship extended to 2016