By 2020, we'll double the sales of lighter alcohol wine and reduce the average alcohol content (ABV) of own brand wine and beer.
There is clear medical evidence that moderate consumption of alcohol can be part of a healthy, balanced diet.
Our role as a supermarket is to provide the widest choice possible for our customers, but we should play our part in marketing alcoholic products responsibly, with clear guidance to customers about alcohol units and the need for moderate alcohol consumption. We believe that offering lighter alcohol alternatives is a key part of meeting this challenge.
Our progress so far