Animal welfare

Pig farming

Animal welfare

By 2020, all our meat, poultry, eggs, game and dairy products will be sourced from suppliers who adhere to independent higher welfare standards.

Our progress so far

  • UK’s largest retailer of RSPC A Freedom Food, accounting for >60% of all Freedom Food sales
  • Launched Freedom Food veal, with male calves from Sainsbury’s Dairy Development Group
  • Leading retailer of cage-free fresh eggs and first major retailer to use cage free eggs as ingredients in all own brand products
  • Introduced Norfolk Black Chicken–free range and slow grown
  • Pig Concept farm free farrowing system the first commercial trial of its kind on this scale in Europe – recognised by Compassion in World Farming