Animal welfare

By 2020, all our meat, poultry, eggs, game and dairy products will be sourced from suppliers who adhere to independent higher welfare standards.

Global demand for meat has grown dramatically in recent years and it is expected to double again by 2050.

We share the concerns of many of our customers and stakeholders that some operations have poor animal welfare standards. Animal welfare is important first and foremost for the animal, but better management and care for livestock can improve productivity and food quality.

Our progress so far

• Leading retailer of cage-free fresh eggs and first major retailer to use cage free eggs as ingredients in all own brand products
• Leading retailer of Freedom Food products with sales of £380m
• Introduced Norfolk Black Chicken–free range and slow grown
• Pig Concept farm free farrowing system the first commercial trial of its kind on this scale in Europe– recognised by Compassion in World Farming