Best for British

Potato farming

Best for British

Double the amount of British food we sell.

Our progress so far

  • Over 1,900 different British products in our own-brand range
  • Our fresh chicken is British and has been for over 10 years and our fresh pork is 100 per cent British
  • Our stores in Northern Ireland, Scotland, Wales and the West Country stock milk from those regions
  • Awarded over £2 million worth of Agricultural Research and Development Grants to 27 projects
  • The first major supermarket to cultivate and sell British grown fresh figs

Little Story: Strawberry Love