Best for British

By 2020, we'll double the amount of British food we sell.

British farmers are under pressure from rising costs, the impacts of climate change and water scarcity and competition from around the world.

The challenge is to work more closely with British farmers to provide high-quality, seasonal and local food. This will support a vital industry that we have always championed and match our customers' expectations to be able to buy high-quality fresh British food.

Our progress so far

• Sainsbury's has supported British farming for 143 years and we continue to work collaboratively for the best solutions on price, animal welfare and carbon efficiencies.
• Sainsbury’s has invested over £30 million since 2006 in its ten dedicated Farmer Development Groups across key agricultural categories.
• This year Sainsbury’s made a significant increase on the original pledge to 2,500 British farmers in 10 dedicated Development groups from £1 million to £1.2 million to aid agricultural research and development.
• We operate a unique Cost of Production price model voted for by 300+ farmers in our Dairy Development Group.
• Many farmers across the UK have been affected by wet weather, with farmers struggling to raise lambs to the ideal weight at the right time of the season. The current market price for lamb is £3.20/kg. To help British farmers, Sainsbury’s is committing to offer a minimum of £3.80/kg and maximum of £4.00/kg throughout January and February 2013.
• We pay a premium to our Pork Development Group, to reflect rising feed costs.
• We are the largest retailer of British apples and pears for the 4^th consecutive year  and have also doubled the size of our British asparagus market since 2007.
• Sainsbury's is the UK's largest retailer of RSPCA Freedom Foods products.
• All of our fresh chicken and whole eggs are 100% British.
• Our sausages and ham products are made with 100% British meat.