Fairly traded

Tea pickers

Fairly traded

Hit £1 billion sales of fairly traded products.

Our progress so far

  • World’s largest Fairtrade retailer with sales of £319 million in 2013/14
  • £13 million in Fairtrade sales during Fairtrade Fortnight 2014
  • Launched Taste the Difference Kopakama Ejo Heza Fairtrade ground coffee. The first ‘grown by women’ fully traceable coffee to hit mainstream shelves in the UK, empowering Rwandan women
  • £3 million commitment via Sainsbury’s Fair Development Fund with Comic Relief over four years including £250,000 to help 7,800 cotton farmers in Malawi who produce sustainable Better Cotton Initiative (BCI) cotton for us
  • Since 2007, every banana sold by us has been Fairtrade, raising over £25 million for projects in the developing world

Little Story: Going Bananas