Healthiest baskets

Fruit in store

Healthiest baskets

Reduce salt, saturated fat, fat and sugar in our own-brand products and lead on providing clear nutritional information, enabling our customers to make informed choices.

Our progress so far

  • Continued reformulation of our own-brand products to make them healthier and reduce the proportion of red-rated multiple traffic light labels (MTLs)
  • Reformulated chilled juice drinks, reducing the sugar content by 83.5 tonnes a year
  • Extended our My Goodness! range, created to provide customers with healthier choices through delicious, naturally good products
  • Worked with suppliers to remove the nut allergy warning across a range of yoghurts, sauces and dips
  • Our Healthier Swap campaigns on our groceries online site saved nearly 1 million calories from our customers’ baskets by encouraging customers to swap to a healthier product by highlighting the calorie savings per serving for swapping.

Little Story: And counting