Healthiest baskets

We'll continue to reduce salt, saturated fat, fat and sugar in our own brand products between now and 2020 and we will lead on providing clear nutritional information, enabling our customers to make informed choices.

Life expectancy in the UK is longer than ever, but the number of people with chronic illnesses looks set to rise and many of those illnesses are linked to lifestyle.

Nearly one in four adults and over one in ten children aged 2-10 are obese (Health Survey for England 2011). The reasons why people become overweight are complex, but we believe the solution lies in a balanced diet and active lifestyle. 

Our progress so far

• c40% of total fruit and veg sales through promotion
• Continue product re-formulation to reduce salt, fats and sugar in own brand products
• 175 products in BeGood To Yourself range with strict nutritional standards, including new and improved <400 calorie meals
• Largest range of free from products helping customers with allergies and intolerances
• Multiple Traffic Light nutritional labelling across over 9,000 products helping customers make informed choices
• 31m recipe cards giving consumers tips for easy, nutritious family meals
• Signed all Public Health Responsibility Deal food pledges, Including salt and calorie reduction
• Implemented the Responsibility Deal healthier staff restaurants pledge across all facilities

What stakeholders tell us:

“The British Nutrition Foundation actively encourages efforts to reformulate products, encourage healthier choices and improve employee health and wellbeing. We welcome this commitment from Sainsbury’s. particularly the new elements, which builds on a strong track record of initiatives over a number of years to reduce the amount of salt, sugar, fat and saturated fat in its products and to provide clear nutrition information for customers”