Healthiest baskets

Fruit in store

Healthiest baskets

We'll continue to reduce salt, saturated fat, fat and sugar in our own brand products between now and 2020 and we will lead on providing clear nutritional information, enabling our customers to make informed choices.

Our progress so far

  • Continued reformulation across key product lines
  • Introducing calorie labelling across in-store cafes
  • c30% of fruit and vegetable sales through promotions
  • Ran five-a-day the basics way campaign
  • First major retailer to implement the new Multiple Traffic Light nutritional labelling
  • Signed Responsibility Deal Pledge to reduce the amount of saturated fat in our own brand food products
  • Largest range of free from products helping customers with allergies and intolerance