By 2020, our own brand products won't contribute to global deforestation.
Deforestation is responsible for around 20 per cent of global greenhouse gas emissions (UNEP).
It causes irreversible damage to the natural habitat of many species vital for sustaining life on earth. Unsustainable logging practices and the destruction of forests for farming threaten to remove the earth's natural breathing system. The challenge is not only to stop this damage but also help to restore forest cover.
Our progress so far