Sustainable fish

Sainsburys fishmonger

Sustainable fish

By 2020, all the fish we sell will be independently certified as sustainable and we'll strengthen our position as the leading retailer for sustainable seafood.

Our progress so far

  • Fourth consecutive year as largest retailer of Marine Stewardship Council seafood, with sales of £149 million in 2013/14
  • First major UK retailer to launch Aquaculture Stewardship Council (ASC) certified River Cobbler
  • Joint first in Marine Conservation Society (MCS) Supermarket Seafood Survey for our long-term commitment to seafood sustainability
  • First major UK retailer to launch RSPCA Freedom Food approved loch trout
  • Gave away seven tonnes of lesser known seafood through our Switch the Fish campaign, encouraging our customers to expand their seafood repertoire
  • Seafood Retailer of the Year at the 2014 Retail Industry Awards
  • Top spot in Greenpeace’s tuna league table 2014
  • Supporting Project Inshore to help British inshore fisheries develop sustainability plans to secure their future

Little Story: Gone Fishin'