Sustainable fish

Sainsburys fishmonger

Sustainable fish

Ensure all the fish we sell will be independently certified as sustainable and we'll strengthen our position as the leading retailer for sustainable seafood.

“ Sainsbury’s remain Greenpeace’s top tuna supermarket for their 100% pole and line own-brand tinned tuna and for having remained at the forefront of tuna sustainability for many years. This is a significant achievement.” Sarah North, Greenpeace’s Head of Oceans

Our progress so far

  • Fourth consecutive year as largest retailer of Marine Stewardship Council seafood, with sales of £149 million in 2013/14
  • First major UK retailer to launch Aquaculture Stewardship Council (ASC) certified River Cobbler
  • Joint first in Marine Conservation Society (MCS) Supermarket Seafood Survey for our long-term commitment to seafood sustainability
  • First major UK retailer to launch RSPCA Freedom Food approved loch trout
  • Gave away seven tonnes of lesser known seafood through our Switch the Fish campaign, encouraging our customers to expand their seafood repertoire
  • Seafood Retailer of the Year at the 2014 Retail Industry Awards
  • Top spot in Greenpeace’s tuna league table 2014
  • Supporting Project Inshore to help British inshore fisheries develop sustainability plans to secure their future

Little Story: Gone Fishin'

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