By 2020, all the fish we sell will be independently certified as sustainable and we'll strengthen our position as the leading retailer for sustainable seafood.
Our progress so far
- 4th consecutive year as largest retailer of Marine Stewardship Council (MSC) seafood, with sales of £115m
- More than 110 MSC products , including pole and line caught tuna from the Maldives, as of May 2013
- First major UK retailer to launch Aquaculture Stewardship Council (ASC) certification with River Cobbler
- Ran ‘Switch the fish’ marketing campaign, promoting lesser known fish from the British Isles
- All own brand canned tuna is pole and line caught