Sustainable fish

Sainsburys fishmonger

Sustainable fish

By 2020, all the fish we sell will be independently certified as sustainable and we'll strengthen our position as the leading retailer for sustainable seafood.

Our progress so far

  • 4th consecutive year as largest retailer of Marine Stewardship Council (MSC) seafood, with sales of £115m
  • More than 110 MSC products , including pole and line caught tuna from the Maldives, as of May 2013
  • First major UK retailer to launch Aquaculture Stewardship Council (ASC) certification with River Cobbler
  • Ran ‘Switch the fish’ marketing campaign, promoting lesser known fish from the British Isles
  • All own brand canned tuna is pole and line caught