Sustainable fish

By 2020, all the fish we sell will be independently certified as sustainable and we'll strengthen our position as the leading retailer for sustainable seafood.

Increasing demand for fish and a lack of effective management regimes have led to overfishing, leaving many global fisheries in a poor state and under threat of collapse.

Certain fishing methods are seen as potentially damaging to the environment, either through physical contact with the seabed or through the catching of endangered or threatened species and juvenile fish as bycatch (the unwanted fish that are also caught by a fishery). Healthy oceans are vital for the health of our planet and millions of livelihoods around the world. Sustainable fisheries are essential if the world is to retain its primary renewable source of protein. Protecting marine ecosystems is one of the major challenges facing our planet.

Our progress so far

• Largest retailer of MSC certified seafood for 3rd year running with sales of £81m
• 120+ fish products now Marine Stewardship Council (MSC) certified
• All own brand canned tuna is pole and line caught