Active Kids '1 Million Kids Challenge'

1 mllion kids challenge

In April 2011, we launched our 1 Million Kids Challenge. The Challenge aims to encourage one million children from schools across the UK to try a Paralympic sport, such as sitting volleyball, goalball or visually impaired football.

The initiative also makes Paralympic sports more accessible by providing free equipment to schools through our Active Kids scheme. The sports not only allow children to get a taste of excitement for the Paralympic Games, but also promote inclusivity and active lifestyles.

About the article

  • Posted on: 01 May 2011
  • Type of article: Case study

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