Amblecote Local Hero

Local hero

Julie Bate, a Local Hero from our Amblecote store, gives up 16 hours of her time every week to help a number of charities in her local community.

Particularly close to her heart is the Rainbow Breast Reconstruction Group, which is a charity formed in store through a chance conversation at the checkout between two customers and a customer service assistant. Julie, who is herself recovering from breast cancer, holds regular fundraising activities for the charity, as well as encouraging participation in the Breast Reconstruction Group's five-mile Annual Charity Walk. Last year, Julie raised £700 through these events, which was matched through our Local Heroes scheme.

About the article

  • Posted on: 21 April 2011
  • Type of article: Case study

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