Video case study: 5 years of 100% Fairtrade bananas

st lucia justin king

Watch this video for an insight into how buying Fairtrade Bananas at Sainsbury's impacts the farmer's communities in St. Lucia. Just 5 years after Sainsbury's 100% commitment to Fairtrade Bananas, CEO Justin King visited the local community to discover first-hand the positive impact that has happened. Watch to find out how the people of St. Lucia have flourished from the premiums generated by Sainsbury's.

About the article

  • Posted on: 27 February 2012
  • Type of article: Case study