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Waste less, Save more

Waste less, Save more

We are investing £10 million over the next five years on our new initiative focusing on tackling household food waste.

The challenge

Food waste continues to be a top priority for shoppers alongside saving money on groceries and keeping to a budget. The average UK household with children spends £700 a year on food that could be eaten but is thrown away (WRAP).

Household food waste is an escalating issue which sees 7 million tonnes of food and drink wasted annually.

Our Closer to Customers research report highlighted that nearly half of consumer respondents identified helping customers waste less food as a top priority. When questioned further the key motivation for these respondents was to save money. 

What we’re doing

We’ve committed £10 million over the next five years to tackling household food waste with the launch of our Waste less, Save more initiative. The five-year plan begins with a search for a testbed town in the UK that we can collaborate with to tackle food waste.

Our year-long £1 million investment plan with this town might include innovations such as: talking bins that give advice as rubbish is put in them, technology for home fridges that tracks when food is about to go off, educational programmes for schools and community centres, new packaging to keep products fresher for longer and reward programmes to encourage recycling.

Rory Stewart, the Environment Minister, said: “Everyone has a role to play in reducing food waste and I congratulate Sainsbury’s for looking at innovative solutions to address this nationwide problem. Waste less, Save more is bringing together a major retailer and communities to generate new ideas to tackle this issue.”

Dr Richard Swannell, Director Sustainable Food Systems WRAP, added: "This is a great initiative by Sainsbury’s to help people reduce food waste at home. We know through our Love Food Hate Waste and Courtauld Commitment work that innovation and collaboration can significantly help reduce waste, delivering much needed cost and environmental savings."

What's next?

We will share findings and recommendations from this trial, creating a blueprint so that communities across the UK can benefit from everything we've learned.

Monitoring and measuring our trials will help identify the changes that make the most impact. We will focus on supporting the changes that make a long-term difference. We will continue to explore other opportunities to reduce waste when new innovations become available.