Our approach

Flower arranger

Our approach

For Sainsbury's, corporate responsibility means many things. It is about providing our customers with the widest choice of quality food, at fair prices. But also about paying our suppliers a fair price and providing the reassurance of knowing that they have a buyer for their products on reasonable terms.

It means enriching our communities through employment and career development opportunities, while growing our business profitably for our shareholders. And it means making the most effective use of our valuable resources like water and electricity, and respecting the local environment.

Our business strategy for growth recognises that our values make us different – they are part of our identity and integral to our success. Our values remain integral to our business; we aim to help our customers Live Well For Less.

Our Vision

To be the most trusted retailer where people love to work and shop

Our Goal

To make all our customers' lives easier every day by offering great quality and service at fair prices

Our Priorities

Areas of business focus
(to drive growth)

  • Great food
  • Compelling general merchandise and clothing
  • Complementary channels and services
  • Developing new businesses
  • Growing space and creating property value

Our 5 values

  • Best for food and health
  • Sourcing with integrity
  • Respect for our environment
  • Making a positive difference to our community
  • A great place to work

Our Promise

Live well for less

Business strategy

The company's strategy centres around five areas of focus, which are underpinned our strong heritage and brand.

Shirt by TU

20x20 Sustainability plan

Guided by our values, we've set ourselves 20 challenging sustainability targets to reach by 2020.

20x20 2013 update