Our approach

Flower arranger

Our approach

For Sainsbury's, corporate responsibility means many things. It is about providing our customers with the widest choice of quality food, at fair prices. But also about paying our suppliers a fair price and providing the reassurance of knowing that they have a buyer for their products on reasonable terms.

It means enriching our communities through employment and career development opportunities, while growing our business profitably for our shareholders. And it means making the most effective use of our valuable resources like water and electricity, and respecting the local environment.

Our business strategy for growth recognises that our values make us different – they are part of our identity and integral to our success. Our values remain integral to our business; we aim to help our customers Live Well For Less.

Our Vision

To be the most trusted retailer where people love to work and shop

Our Goal

We will make our customers’ lives easier, offering great quality and service at fair prices, serving customers whenever and wherever they want

Our Strategy

Good business

  • We know our customer better than anyone else
  • Colleagues making the difference
  • Great products at fair prices
  • There for our customers
  • Our values make us different

Our 5 Values

  • Best for food and health
  • Sourcing with integrity
  • Respect for our environment
  • Making a positive difference to our community
  • A great place to work

Our Promise

Live Well For Less

Our Colleague Values

  • We are trusting each other, working together: Build trust from your colleagues through your behaviours and place your trust in others to do their jobs well
  • We are making it simpler:  Look for opportunities to do things in a more straight forward way. Our job is to make things as simple as possible for our customers and our colleagues who serve them
  • We are delivering great service, driving sales: We are encouraging and supporting our colleagues to deliver great service which will help drive sales
  • We are making it happen:  Do whatever you need to do to make a difference. Take responsibility and grab every opportunity. Don't wait for someone else to have a go and don't be afraid to try something a little bit different
  • We are treating every pound as our own: Spending wisely, not cutting cost or cutting corners
  • We are cheering on progress: We will encourage the positive intent of our colleagues- even if they don't get it absolutely right, not always waiting until we have reached the finishing line and remembering to celebrate that too!

Business strategy

Our strategy centres around three areas of focus, which are underpinned by customer insight and our values.

Shirt by TU

20x20 Sustainability plan

Guided by our values, we've set ourselves 20 challenging sustainability targets to reach by 2020.

20x20 2013 update