Our approach

Flower arranger

Our approach

For Sainsbury's, corporate responsibility means many things. It is about providing our customers with the widest choice of quality food, at fair prices. But also about paying our suppliers a fair price and providing the reassurance of knowing that they have a buyer for their products on reasonable terms. It means enriching our communities through employment and career development opportunities, while growing our business profitably for our shareholders. And it means making the most effective use of our valuable resources like water and electricity, and respecting the local environment.

When we set our goals and priorities we are guided by a process that helps us focus on areas where we can make a significant difference, or have the greatest impact on people.

This process of focusing on the most material issues and opportunities helps us to make a more direct link between our commercial strategy and the challenges we face regarding responsible operations.

1. Analyse

We analyse a wide range of information to understand the key issues for different groups of people. We get the information from research, meetings and surveys.

2. Prioritise

Importance chart

We then plot a graph showing these issues according to the level of concern and potential to affect our business.

3. Act

We use the results to plan our CR strategy, set new commitments and select the topics covered in this report. We also use this process to plan further activity and discussions.