Why is it important?
With the number of diet related health issues facing society on the rise, including obesity and type 2 diabetes, we want to help our customers to live healthier lives. We have many opportunities to do this, from the work we do to offer healthier products, to how we help our customers make healthier choices more easily.
What we're doing
With more than 10,000 own-brand food and drink products, it’s important that we look at the best-selling lines to make a real difference to the healthiness of our customers’ baskets. In particular, the work we’ve done in reducing sugar across own-brand soft drinks is of a scale that can make a real impact on our customers’ sugar intake. We’ve delivered a sugar reduction of 2,459 tonnes per annum, focusing on products that customers are most concerned about, such as juice drinks and carbonated soft drinks, delivering better tasting, better for you products.
Likewise, our Taste the Difference Prosecco Conegliano is our highest selling Taste the Difference line across food and drink. Our work to reduce the alcohol by volume ABV from 11 per cent to 10.5 per cent resulted in the removal of over 1 million units from our customers’ annual alcohol consumption. ABVs on own-brand wine is consistently and clearly positioned on the bottle’s front label to help customers use that information when choosing wine.
This is a great example of our efforts to help customers by consistently leading the way on clear labelling. We were the first UK supermarket to adopt front-of-pack Multiple Traffic Light labelling in January 2005, and were early advocates of the universal approach to nutritional labelling. Our own-brand products are now fully compliant to the FIR legislation, having completed all the required labelling information updates ahead of the 13th December 2014 deadline. We’re continuing to use labelling to make life easier for customers, including clearer ‘freeze by date’ information and by removing potential allergens from a series of products, reducing the need for allergen warning labelling.