Our values

Our values

Our five values provide the framework for how we do business at Sainsbury's. They guide us in everything we do - from key business decisions to day-to-day activities.

Our new fashioned values

Our approach

We have a clear vision: to be the most trusted retailer, where people love to work and shop.

Our goal is to make all our customers’ lives easier every day by offering great quality and service at fair prices. Our values are critical to achieving this. Our customers trust Sainsbury’s to do the right thing, and expect us to maintain high social, ethical and environmental standards.

Our values are part of what make us different from other supermarkets, so we see this as a strength, as well as a responsibility. In recent years we’ve transformed our business, and our five values have been integral to our success, drawing from our 143 year heritage. They are:

20x20 Sustainability plan

Guided by our values, we've set ourselves 20 challenging sustainability targets to reach by 2020.

Best for food and health

As part of our long heritage of providing great food at fair prices, we aim to be 'Best for food and health'.

20x20 commitments

Sourcing with integrity

By 'Sourcing with integrity', we aim to provide our customers with quality products at a fair price, in a way that's better for the animals, farmers, growers and workers involved, and which minimises our impact on the environment.

20x20 commitments

Respect for our environment

At Sainsbury's, respecting the environment is about doing the right thing. We aim to be the UK's greenest grocer, which is great for our business but even better for the environment.

20x20 commitments

Making a positive difference to our community

For us, retailing is about more than quality products and great service. It's also about supporting and helping the communities where we work, and being a good neighbour. We aim for our stores to be at the heart of the communities they serve.

20x20 commitments

A great place to work

We rely on the 150,000 colleagues working in our stores, offices and depots to provide great service for our customers every single day. They are the face of Sainsbury's, and crucial to our business goals. So being 'A great place to work' is naturally important to us.