Our five values provide the framework for how we do business at Sainsbury's. They guide us in everything we do - from key business decisions to day-to-day activities.
We have a clear vision: to be the most trusted retailer, where people love to work and shop.
Our goal is to make all our customers’ lives easier every day by offering great quality and service at fair prices. Our values are critical to achieving this. Our customers trust Sainsbury’s to do the right thing, and expect us to maintain high social, ethical and environmental standards.
Our values are part of what make us different from other supermarkets, so we see this as a strength, as well as a responsibility. Our promise to help customers Live Well for Less is about more than just price. Our values are integral to our relationships with suppliers, colleagues and other stakeholders. We aim to ensure they differentiate us from our competitors and give us a real commercial advantage. Our values are:
Guided by our values, we've set ourselves 20 challenging sustainability targets to reach by 2020.