Best for food and health

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Best for food and health

We serve over 23 million customers each week and play a key role in helping them Live Well For Less. Being best for food and health involves making it economical and easy for our customers to enjoy a healthier, balanced lifestyle, providing specialist health services and promoting activity. We have been part of the Department of Health’s Responsibility Deal from the outset, building on our work over a number of years to make our food healthier.

Our 20x20 commitments to 'Best for food and health'

Sainsbury’s encourages shoppers to Switch the Fish

On Friday 14th March 2014, Sainsbury’s is set to give away up to seven tonnes of lesser known fish (lemon sole, mussels, sea bass, coley fillets and rainbow trout) to encourage customers to expand their food repertoire by including alternative species as part of their regular diet. Now in its third year, ‘Switch the Fish Day’ is part of the retailer’s commitment to sustainable fish.

14 March 2014

The Wells Family Challenge

The Wells Challenge highlights the important role pharmacists have to play in improving the nation's health. The Wells Challenge was independently monitored by leading think tank 2020health and assessed the health impact of 10 families - all with the surname Wells - as they received expert guidance and support from Sainsbury's pharmacists.