For us, retailing is about more than quality products and great service. It's also about supporting and helping the communities where we work, and being a good neighbour. We aim for our stores to be at the heart of the communities they serve.
Our 20x20 commitments to 'Making a positive difference to our community'
Over three days of the Million Meal Appeal in 2011 and 2012 our customers donated 1.6 million meals, with every meal 100% matched by Sainsbury’s resulting in 3.2 million meals donated to FareShare for redistribution to over 700 local charities and community projects.
Sainsbury’s was one of the founders of food redistribution charity FareShare, and we have been working with FareShare for almost two decades to help relieve food poverty and tackle food waste in our supply chain.
Sainsbury's and FareShare's annual food collection - the 'Million Meal Appeal' - broke its targets this year with two million meals donated over the weekend's activities. Run in partnership with food charity FareShare, the appeal encouraged customers to help make a difference by adding just one extra item to their shopping to help feed those in need - with every meal donated matched by Sainsbury's. Watch the clip to see what happens with the donated food.
Following the success of the 24 hour London Paralympic Torch Relay last Wednesday, one of the Torches was involved in a local Relay across Sainsbury's stores in South and East London yesterday. The relay helped promote the Paralympic Games, which began on Wednesday 29th August.
5,000 Sainsbury’s colleagues from all over the UK have descended en masse to the Olympic Park today (Monday 3 September) to celebrate Sainsbury’s sponsorship of the London 2012 Paralympics Games. They will get the opportunity to watch Paralympic sport in action – including wheelchair basketball, blind football, goalball and wheelchair tennis.
Yesterday I had the chance to accompany Gwyn Burr to Sir John Thursby Community College in Burnley, where she spent an hour talking to students about her role as Sainsbury’s Customer Service and Colleague Director, drawing on her professional life to inform their lesson.
Paralympic fever is gripping children across the UK with over three quarters (78%) of British kids who have had the chance to try a Paralympic sport wanting to do it again, according to research published today by Sainsbury's - the first ever Paralympic Games only sponsor.
In celebration of the London 2012 Paralympic Games, Sainsbury’s tomorrow (Wednesday 15th August) launches a new TV advert as part of an above the line advertising campaign with global sporting icon and Paralympic Games Ambassador David Beckham.