J Sainsbury plc / Promoting active lifestyles

Promoting active lifestyles

It's a fact that physical activity is vital for a healthy, well-balanced lifestyle. Healthy children become healthy adults. A healthy community brings social and economic benefits. The challenge to increasing participation is to promote activity as fun, to remove cost barriers and to make it accessible to all.

By 2020, we'll have encouraged over 20 million children to enjoy physical activity in the decade.