Responsible alcohol sales

Responsible alcohol sales

There is clear medical evidence that moderate consumption of alcohol can be part of a healthy, balanced diet.

Our role as a supermarket is to provide the widest choice possible for our customers, but we should play our part in marketing alcoholic products responsibly, with clear guidance to customers about alcohol units and the need for moderate alcohol consumption. We believe that offering lighter alcohol alternatives is a key part of meeting this challenge.

By 2020, we'll double the sales of lighter alcohol wine and reduce the average alcohol content (ABV) of own brand wine and beer.

Read more about our commitments and progress in Sainsbury's 20 by 20 Sustainability Plan.

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Responsible alcohol sales

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We want to help our customers make informed decisions about the food and drink they buy, as we believe this will promote a culture of responsible drinking, and allow customers to make healthy choices when shopping.

By Helen Buck on 30 September 2011

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